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What we do for you as a publisher
Advanced
contextual targeting
You can now effectively monetise in the post-cookie era while protecting consumer privacy.
New publisher survey shows that offering contextual packages is most effective in closing new deals.[1]
Real-world
data targeting
Earn more by allowing advertisers to adjust bids based on real-world signals, such as changes in the weather, stock prices, sport events, and more.
Why care about
context?
Contextual advertising is compliant, accurate, and can deliver at scale. It sets the stage for a more merit-driven ad ecosystem which allows high-quality publications to capture more of the value they create.
Cutting out the middlemen
and achieving 25x cost reduction
Cutting out the middlemen and
achieving 25x cost reduction
Leverage a direct publisher-to-advertiser supply path for RTB and direct deals. Replace the ad tech clutter and opaque intermediary fees with streamlined demand, transparent pricing, and accurate performance data.
30x faster
ad loading time
Novum ads load in under 120 ms. Why do we care? Sites that load faster earn up to 2x more, have 25% higher viewability, and 20% longer sessions.[2]
No more loss
to ad blockers
The Novum distributed server architecture renders
ad blockers ineffective, allowing publishers to recapture previously lost revenue.
High-impact
ad formats
Offer advertisers unique high-impact ad formats that drive better performance while being completely
script-free. See unique ad formats.
An end-to-end visibility
into performance and transactions
An end-to-end visibility into
performance and transactions
Explore granular real-time reports broken down by over 30 different parameters, including advertisers, locations, languages, timing, devices, unique views,
time-to-click, and many more.
A single source
of truth
You no longer need a crystal ball to predict your earnings. For the first time, publishers and advertisers can directly compare daily records of impressions, clicks, earnings, and commission.
Ad fraud
protection
A comprehensive set of robust ad fraud prevention mechanisms are put in place to ensure a safe and authentic advertising environment, targeting, and
user experience.
Immediate
control
See a complete record of all active advertisers and ads in the Novum Ecosystem, along with the ads served on your web properties in the last 60 minutes. Manage whitelists and blacklists with immediate effect.
Novum Public Marketplace
Novum Public Marketplace
Leverage the Novum Public Marketplace to attract more demand for your direct-sold inventory.
Announce pricing and inventory availability to all advertisers in the Novum Ecosystem. Browse public deals announced by advertisers to discover new revenue opportunities.